“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou’s words are quoted in many articles about marketing and branding. Probably because she’s brilliantly right.
It’s the feelings produced by music that are top of our mind at AVC Music. Not because we want to get our clients’ customers all emotional, but because we want them to feel strongly enough about where they are that they will spend more, come back more often and well… feel better about being there.
If your background music is about genres, playing something nice or merely ticking a box to say you have something playing then your music is a cost not an asset.
How does that make you feel?
Euan McMorrow is the Managing Director of AVC Music. Want to have a chat? Hit contact us at the top of the page.