I never understand why brands do this to their customers

Think of your favourite store. 

Now imagine if that store had posters up advertising rival brands.

And, once an hour someone stood up and spoke about all the bad things happening in the world that day.

And if a bad song came on, they had no control over whether it played again.

Crazy right? And yet, that's what countless stores are doing every day by playing the radio to their customers. 

It sounds like this...

Euan McMorrow is the Managing Director of AVC Music. Want to have a chat? Hit contact us at the top of the page.