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You'll Never Guess What I Heard Today!

Today I heard a bit of background music in a store that I've never heard before...

Euan McMorrow

Don't Take The Risk

Diddy should not have been on Peloton's platform.

Euan McMorrow

I never understand why brands do this to their customers

Think of your favourite store. Now imagine the background music actively drives customers away by...

Euan McMorrow

A Stark Example of How the Music You Play Affects How Customers Feel

In one short clip, see how getting the music wrong can lead to loss of money, reputation and cust...

Euan McMorrow

Are Your Brand Guidelines Missing A Crucial Element?

A question:What’s in your brand guidelines?Colours palettes, fonts, logos, icons? Image standards...

Euan McMorrow

A Word To The Whys

Simon Sinek says start with “WHY”. So...Why are you playing music in your store? What purpose doe...

Euan McMorrow

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