The AVC Music Blog

All PostsBrandingBroadcastingDangersMarketingMusic

You'll Never Guess What I Heard Today!

Today I heard a bit of background music in a store that I've never heard before...

Euan McMorrow

I never understand why brands do this to their customers

Think of your favourite store. Now imagine the background music actively drives customers away by...

Euan McMorrow

Are Your Brand Guidelines Missing A Crucial Element?

A question:What’s in your brand guidelines?Colours palettes, fonts, logos, icons? Image standards...

Euan McMorrow

Star Power

How much does it cost to have a huge star like Drake or Beyonce or Benson Boone appear in your ma...

Euan McMorrow

People Never Forget How You Make Them Feel

“People will forget what you said, people will forget what you did, but people will never forget ...

Euan McMorrow

Got a question about a blog? Speak to our MD, Euan McMorrow .

Arrange here