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AI Voices - Too Artificial, Not Enough Intelligence

One of the UK's smaller radio stations is now using AI to power it's hourly sports bulletins. The...

Euan McMorrow

Just why would you do this to your brand?

When background music is bad and how to make it great.

Euan McMorrow

Music, Radio and Podcasts

How to get your background music right and make a profit from it, the dangers of bad music for re...

Euan McMorrow

You'll Never Guess What I Heard Today!

Today I heard a bit of background music in a store that I've never heard before...

Euan McMorrow

Don't Take The Risk

Diddy should not have been on Peloton's platform.

Euan McMorrow

Are Your Brand Guidelines Missing A Crucial Element?

A question:What’s in your brand guidelines?Colours palettes, fonts, logos, icons? Image standards...

Euan McMorrow

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