A question:
What’s in your brand guidelines?
Colours palettes, fonts, logos, icons? Image standards? Placement positions? Social media assets?
What do you brand guidelines say about music?
Nothing? Why not?
Music and sound fills your customers ears from when they walk in the door until they leave and yet many brands pay money to have any old music playing, just as long as there’s some music. The smart brands are making money from their music, and it’s in their brand guidelines.
Euan McMorrow is the Managing Director of AVC Music. Want to have a chat? Hit contact us at the top of the page.