Simon Sinek says start with “WHY”. So...
Why are you playing music in your store?
What purpose does it serve?
The smartest brands on the high street have that figured out. They know the impact made by their in store music on sales, customer loyalty and staff wellbeing.
Other brands pay to play some music and worry about how much it costs.
Which camp are you in… and why?
Euan McMorrow is the Managing Director of AVC Music. Want to have a chat? Hit contact us at the top of the page.